
Two years ago, he was just another struggling rapper. Today, Pitbull has signed up with two of the biggest forces in music, P. Diddy and Emilio Estefan, to create the Bad Boy Latino record label-and change the face of urban-Latin music.
If the Cuban American Pitbull is feeling the need to give back, perhaps it's because he can't forget just how far he has come. It was only a couple of years ago that he was trying to break into Miami's hip-hop scene, freestyling on street corners and sending mix tapes to radio stations. Today, at 24, he is not only one of rap's hottest acts (his latest single, "Toma," is burning up the charts), but he is also about to become one of the music industry's power players: In April, P. Diddy announced that he and Emilio Estefan ("an old-school gangsta," Pitbull calls him), had joined forces with Pitbull to create Bad Boy Latino, a new record label that will be part of his music and clothing empire-and to capitalize on the urban Latin music scene. world."
Although details of which artists the label will represent-acts that Pitbull will have a hand in signing, managing and promoting-are still under wraps, P. Diddy demonstrated his commitment to the deal by walking the red carpet with Pitbull at April's Billboard Latin Music Awards and telling reporters, "Call me Papi." The two business partners have been amigos since November, when P. Diddy caught a Pitbull show in Miami. "
Pitbull has just the right "skills and knowledge" to do it, points out his close friend, crunk king Lil Jon (whom he calls "Pequeño Juan"; he is called "My Cuban Cousin" in return). In only a year, Pitbull has crossed genres, performing alongside reggaeton master Daddy Yankee at New York City's Puerto Rican Day parade, and appearing on MTV2's Hip Hop Countdown. And even before the Bad Boy Latino deal, Pitbull was already a mogul in the making, designing sneakers for Reebok (with his hometown area code of 305) and licensing his image for the Scarface video game (the 1983 Al Pacino movie about Miami gangsters is a favorite).
Of course, like nearly all rappers, Pitbull tends toward racy lyrics that aren't exactly kind to women (or, namely, their rear ends). But he insists that he has the utmost respect for mujeres, pointing out that his strongest role model as a kid was his mother, Alysha Acosta, who raised him as a single parent. Born Armando Christian Perez, Pitbull says his father "wasn't there for me in my life" when he was growing up, and that his mother-who came to the United States via Operation Peter Pan, an effort organized by Miami's Catholic Welfare Bureau to get children out of communist Cuba-worked three jobs to make ends meet. In tribute to her, alongside tattoos of the faces of his son and daughter (with two different women), there is one on his left wrist in Chinese characters that reads, "DIM," which stands for, "Do it for mom." "It's what she always used to tell me when I was a kid," Pitbull says.
Apparently, that was all the motivation he needed.
















